Development and assessment of a drink-driving campaign : A case study Elliott, B ; South, D
Publication details: Canberra Australian Department of Transport. Office of Road Safety. CR 26, 1983Description: 145 sSubject(s): Bibl.nr: VTI P0643:26 VTI 2002.0734:3Location: Abstract: In January 1979 the Office of Road Safety, Department of Transport, Australia, commissioned B.J. Eliiott and Associates to develop approaches to drink-driving publicity. In October that year, a detailed interim report (Elliott & Peberdy) specified the options available and recommended a communications strategy. These options were based upon original research conducted by one of the authors in Tasmania, together with a thorough review of relevant existing literature and communication efforts from around the world. The strategy deviated from traditional approaches being aimed at the ihassociateln of the drink-driver, and also in attempting a positive modelling approach, rather than highlighting the negative consequences of the undesirable behaviour.| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Statens väg- och transportforskningsinstitut | Available |
In January 1979 the Office of Road Safety, Department of Transport, Australia, commissioned B.J. Eliiott and Associates to develop approaches to drink-driving publicity. In October that year, a detailed interim report (Elliott & Peberdy) specified the options available and recommended a communications strategy. These options were based upon original research conducted by one of the authors in Tasmania, together with a thorough review of relevant existing literature and communication efforts from around the world. The strategy deviated from traditional approaches being aimed at the ihassociateln of the drink-driver, and also in attempting a positive modelling approach, rather than highlighting the negative consequences of the undesirable behaviour.