This Marketing Handbook is the official collection of ad materials from the West Virginia Public Transportation Division. It is meant to aid you in making the most of your advertising dollars, to help you expand your public influence, and to in crease ridership in your area. With a positive outlook and aggressive promotional activities, the tools in this handbook can make this a year of growth. Included are ready-to-use newspaper and radio advertisements, plus suggestions on how you can use certain elements to prepare original ads. A budget planning section suggests how you can best spend your advertising budget when you must purchase media time and space. A separate section deals with ideas for public relations activities which generally require more expenditure of hard work than hard cash. Good public relations, however, can be invaluable in promoting good will and a positive image in your community