A content analysis of the representation of traffic-related incidents on Australian television July-August 1987 Bell, P
Publication details: Melbourne Australian Department of Transport and, 1987; Communications. Office of Road Safety. CR 65, Description: 73 sSubject(s): Bibl.nr: VTI P0643:65 VTI 2002.0734:3Location: Abstract: This study analyses the way Australian television represents traffic-related incidents. It focuses on programs watched by school-age children and describes the nature and frequency of those incidents from which children might possibly learn about road safety. The data was collected by analysing five weeks of television programs watched by large audiences of school-age children. In all programs, the predominant type of activity depicted is driving which is also the most dangerous activity. Dangerous incidents occurred up to seven times per hour and were high in adventure and news programs. The report recommends that road safety interventions be directed at specific genres of programs both within and outside the 4.00pm t o 5.00pm period.| Current library | Status | |
|---|---|---|
| Statens väg- och transportforskningsinstitut | Available | |
| Statens väg- och transportforskningsinstitut | Available |
This study analyses the way Australian television represents traffic-related incidents. It focuses on programs watched by school-age children and describes the nature and frequency of those incidents from which children might possibly learn about road safety. The data was collected by analysing five weeks of television programs watched by large audiences of school-age children. In all programs, the predominant type of activity depicted is driving which is also the most dangerous activity. Dangerous incidents occurred up to seven times per hour and were high in adventure and news programs. The report recommends that road safety interventions be directed at specific genres of programs both within and outside the 4.00pm t o 5.00pm period.