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Effective mass communication campaigns. A source book of guidelines : Conception, design, development, implementation, control and assessment of mass media social marketing campaigns. Guidelines, volume II: Organisation, management, control and evaluation. Guidelines, volume III: Where to present the message, strategies Elliott, BJ
Publication details: North Sydney Elliott & Shanahan Research, 1987Description: 493 s, 3 volymerSubject(s): Bibl.nr: VTI 91.1366:1-3Location:| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Statens väg- och transportforskningsinstitut | Available |