Normalvy
MARC-vy
Public transportation marketing evaluation manual : Techniques for data collection. UMTA technical assistance program
Utgivningsinformation: Washington DC : U.S. Department of Transportation, 1987Beskrivning: 92 sÄmnen: Onlineresurser: Abstrakt: The manual is written for the public transportation marketing manager and staff who deal with marketing functions and marketing evaluation on a daily basis. It covers data collection techniques for evaluation of transit marketing programs: the instruments used to collect needed information once an evaluation design has been determined. The focus of the manual is on evaluation of consumer information aids, although some limited information is also presented on evaluation of pricing incentive programs and advertising programs.Inga fysiska exemplar för denna post
The manual is written for the public transportation marketing manager and staff who deal with marketing functions and marketing evaluation on a daily basis. It covers data collection techniques for evaluation of transit marketing programs: the instruments used to collect needed information once an evaluation design has been determined. The focus of the manual is on evaluation of consumer information aids, although some limited information is also presented on evaluation of pricing incentive programs and advertising programs.