Antilock braking systems, airbags, seatbelt laws, traffic lights, speed regulations, are all part of mammoth efforts to reduce traffic casualties. But do these measures, and their counterparts in industry and public health, have the effects intended? In his theory of risk homeostasis, the author postulates that they don't, because they fail to influence people's willingness to take risk. Now, for the first time, he collects his famous theory, along with its supporting argument and data, into one fascinating document.

3 ex Libris