The Buckle Up Child Car Regional Town Restraint Project designed, implemented and evaluated an intervention targeted at increasing appropriate child car restraint usage in 4-6 year old rural school children. Rewards were given to 298 children for using car restraints over one month, where they were given stickers in the school car parks by the research team and in-class rewards by the class teachers. In addition, vouchers for the free fitting and provision of child car seats and/or harnesses were provided to encourage appropriate use of child car restraints, and free fitting and checking clinics were provided by the RACWA. During the study, all parents at the participating schools were asked to complete a questionnaire about child car restraints and their usage. The project resulted in an increase in child car restraint usage amongst rural kindergarten, pre-primary and primary school children and education of children and parents about the need for using appropriate child restraints. In addition, the project resulted in the development of materials and protocols that may be generalised to other rural areas in Australia. The study has since been extended, confirming that the increase in child car restraint usage is maintained up to 6 months after the intervention, which has been funded by a matching grant from the Office of Road Safety, Western Australian Government.