Transportation agencies have a wealth of data available related to the services they provide and the infrastructure they maintain. The challenge facing managers is to gather and analyze data in a way that provides timely information on whether they are consistently meeting their strategic goals. Whenever the goals are not being met, management must use information to identify changes. This conference resource paper describes how to develop a performance measures program; how to identify the customers and their needs; and how to identify, collect, and analyze the necessary data.