This conference paper addresses outreach efforts with regard to data needs for state and local transportation planning and decision making. Outreach efforts discussed include forums, committee meetings, and the Internet. It is pointed out that successful efforts to democratize data access have created a whole new customer base and that, along with the ability to distribute data to a wider user community, comes the job of explaining how to use the sophisticated data sets. Also discussed are the data needs to support shorter planning horizons, data needs for new or reemerging topics, the internal nature of data flows, data sharing, and changing technology for data collection.