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How to appeal 15/16 year old directly or indirectly in the frame of traffic education programs with focus on alcohol and drugs Chaloupka, C ; Risser, R

By: Chaloupka, CContributor(s): Risser, RAnalytics: Show analyticsPublication details: Alcohol, drugs and traffic safety, 2000; T2000, Stockholm, May 22-26, 2000. Paper, Description: 5 sSubject(s): Sweden | Conference | Adolescent | Moped rider | Campaign | Education | Communication | Selection | Accident prevention | Marketing | Drunken driving | Drugs | Austria | 842Bibl.nr: VTI P4030:15Location: Abstract: Since 1997, the age for moped driving licence in Austria is 15 year instead of the previous 16 year limit. Since this age group are frequently involved in traffic accidents, the Austrian Ministry of Transport and Science financed the project presented. The aim was to find ways to develop better target group oriented communication methods as part of a traffic education program. A discussion of the results ends with a catalogue of criteria for communication strategies, that should be taken into consideration whenever young people of an age of 15-16 are addressed in connection with traffic issues. This catalogue also includes requirements concerning the trainer or teacher. The focus is on the contents of the messages to be communicated and with the construction of messages.
Item type: Reports, conferences, monographs
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Since 1997, the age for moped driving licence in Austria is 15 year instead of the previous 16 year limit. Since this age group are frequently involved in traffic accidents, the Austrian Ministry of Transport and Science financed the project presented. The aim was to find ways to develop better target group oriented communication methods as part of a traffic education program. A discussion of the results ends with a catalogue of criteria for communication strategies, that should be taken into consideration whenever young people of an age of 15-16 are addressed in connection with traffic issues. This catalogue also includes requirements concerning the trainer or teacher. The focus is on the contents of the messages to be communicated and with the construction of messages.

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