Recent work in the area of comprehensive transportation modeling systems in a microsimulation framework, more specifically auto ownership modeling, has recognized the need for increased experimentation with dynamic models. Implicitly, dynamic models require longitudinal data. A Toronto area car ownership study was conducted to design and administer a longitudinal survey to fulfill the data requirements for such a dynamic model, to validate the survey results, and to conduct preliminary analysis on those results. An in-depth retrospective telephone survey was conducted with the help of a computer aid in Toronto, Canada. Simple univariate analyses were conducted on the data to determine the relationship between characteristics of the household and the occurrence of vehicle transactions, the choice of vehicle type, the duration a vehicle is held, and the degree of consumer loyalty to different types of vehicles.