Pricing can be incorporated into alternatives being considered during the National Environmental Policy Act process for major highway improvements in metropolitan areas, and the transportation performance and other impacts of pricing can be evaluated and compared with more traditional alternatives. A case study demonstrated that relatively simple analytical procedures may be used to estimate the impacts of pricing alternatives and generate information for use by local decision makers. It also demonstrated that pricing alternatives can accomplish the purpose and need of a major highway project in a way that effectively competes with conventional alternatives that exclude pricing while generating net revenue surpluses to make the funding of transportation improvements financially feasible.