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Driving performance in the presence and absence of billboards. Executive summary Lee, Suzanne E ; Olsen, Erik CB ; DeHart, Maryanne C
Publication details: Washington DC Foundation for Outdoor Advertising Research and Education, 2003; Virginia Tech Transportation Institute, ; Center for Crash Causation and Human Factors, Description: 4 sSubject(s): Bibl.nr: VTI 2004.0806Location: Abstract: The goal of this project was to ascertain whether or not driving behavior changes in the presence or absence of billboards. Drivers' visual behavior was measured by eyeglance location. In addition, lane deviation and speed changes were noted. The conclusion of the study was that billboards to not cause a change in driving behavior when driving behavior is evaluated in terms of maintenance of speed, visual behavior, or keeping in one's lane.| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Statens väg- och transportforskningsinstitut | Available |
The goal of this project was to ascertain whether or not driving behavior changes in the presence or absence of billboards. Drivers' visual behavior was measured by eyeglance location. In addition, lane deviation and speed changes were noted. The conclusion of the study was that billboards to not cause a change in driving behavior when driving behavior is evaluated in terms of maintenance of speed, visual behavior, or keeping in one's lane.