Part 1 estimates effects of campaigns on road accidents, fatal accidents and serious injury accidents by means of meta-analysis. Part 2 uses meta-analysis in estimating effects of campaigns on other behavioural areas than road traffic, for example sex behaviour/HIV-protection, diet and physical activity, at home- and leisure-time accidents etc. Part 3 addresses six Swedish campaigns and discusses evaluation requirements, the objectives of the information activity as part of the concerns of the Swedish Road Administration, and as an element in larger measure packages. Part 4 appraises and estimates cost-effectiveness and benefit-cost aspects regarding six of the Swedish Road Administration's campaigns.

2 ex. Titel på e-versionen: Kampanjer: virkning på atferd og trafikkulykker. Även: Vägverket. Publikation 2005:10 (P1928:2005-10)