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South Carolina's click it or ticket campaign model for boosting belt use in minority communities

By: Contributor(s): Publication details: Washington DC U.S. Department of Transportation, 2001; National Highway Traffic Safety Administration, Description: 8 sSubject(s): Bibl.nr: VTI 2005.0104Location: Abstract: Fatality and injury rates soared in recent years in South Carolina. The year 2000 was slated to be the worst year on record for traffic fatalities in the state. In an effort to turn the tide on fatalities and injuries, the Click It or Ticket campaign was launched by the South Carolina Department of Public Safety, the Air Bag and Seat Belt Safety Campaign and the National Highway Traffic Safety Administration. The campaign was modeled after the successful North Carolina program. It was designed to publicize high visibility enforcement of seat belt and child seat laws, and it was implemented during the November 2000 Operation ABC (America Buckles Up) mobilization in an effort to boost the seat belt use rate by 10 percentage points above the previous year. A major objective of the campaign was to expand involvement of the minority community (30% of the state's population is African American) in creating an awareness of the need to wear seat belts. Of major concern was the racially tense environment in South Carolina at the time, after a heated debate in the legislature over the removal of the Confederate flag from the Capitol dome.
Item type: Reports, conferences, monographs
Holdings: VTI 2005.0104

Fatality and injury rates soared in recent years in South Carolina. The year 2000 was slated to be the worst year on record for traffic fatalities in the state. In an effort to turn the tide on fatalities and injuries, the Click It or Ticket campaign was launched by the South Carolina Department of Public Safety, the Air Bag and Seat Belt Safety Campaign and the National Highway Traffic Safety Administration. The campaign was modeled after the successful North Carolina program. It was designed to publicize high visibility enforcement of seat belt and child seat laws, and it was implemented during the November 2000 Operation ABC (America Buckles Up) mobilization in an effort to boost the seat belt use rate by 10 percentage points above the previous year. A major objective of the campaign was to expand involvement of the minority community (30% of the state's population is African American) in creating an awareness of the need to wear seat belts. Of major concern was the racially tense environment in South Carolina at the time, after a heated debate in the legislature over the removal of the Confederate flag from the Capitol dome.

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