The TELLUS project is a part of CIVITAS I. CIVITAS - cleaner and better transport in cities - stands for CIty-VITAlity-Sustainability. With the CIVITAS Initiative, the EC aims to generate a decisive breakthrough by supporting and evaluating the implementation of ambitious integrated sustainable urban transport strategies that should make a real difference for the welfare of the European citizen. CIVITAS I started in early 2002 (within the 5th Framework Research Programme); CIVITAS II started in early 2005 (within the 6th Framework Research Programme). Within CIVITAS I (2002-2006) there are 19 cities clustered in 4 demonstration projects. This measure, TELLUS Work Package 9.5, aims at designing and introducing incentives for increased load rates in the inner city of Göteborg. These incentives will be implemented as a pilot in the most central part of the already existing Environmental Zone. The project partners are TFK - Institutet för transportforskning (project leader)