TAPESTRY was established to tackle some of the problems caused by unrestrained use of the private car. TAPESTRY has attempted to address these barriers by researching the role of campaigns in changing attitudes, awareness and behaviour in a broad range of contexts at the local and regional levels across Europe. The guidelines have been designed with a view to providing all those who have the task of managing a sustainable transport-related campaign with practical advice on the steps to take. SECTION 1 sets out the role of campaigns, their value as tools to tackle transport-related problems, an explanation of the structure of a campaign, and the links between attitudes and behaviour; SECTION 2 provides a brief overview of the strategic and policy considerations that need to be made prior to planning a campaign. SECTION 3 presents a step-by-step approach to all aspects of campaign management, including the practicalities of establishing partnerships and an effective campaign team. SECTION 4 looks at the psychology of travel behaviour. SECTION 5 looks at the factors underpinning a successful campaign design. The importance of conducting pre-research with target groups is highlighted, and details are given of how to best define the campaign messages, message givers, tone and delivery mechanisms. SECTION 6 sets out an approach to monitoring and assessing campaigns, outlining the elements of the campaign to be monitored throughout the implementation process, such as inputs, outputs and externa l factors. Guidelines on how to liaise with target audiences and PR or advertising agencies are also given. SECTION 7 combines guidance on how to present the results of a campaign with some practical suggestions on how best to present results to policy makers, other professionals, the press and the public.