Performance measurement is a method to quantify project success based on project and policy outputs and outcomes assessment. In the United States, transportation-related performance measures have become popular since authorization of the Intermodal Surface Transportation Efficiency Act in 1991. Performance measures have been applied in many areas, including freeway operations. This paper improves on earlier techniques and presents an innovative approach for using a multicriteria decision framework to select freeway operational performance measures. The proposed selection performance measure methodology includes establishing a statement of purpose, identifying alternatives, establishing criteria, and using a screening approach to eliminate unsatisfactory performance measures by means of qualitative and quantitative criteria. Once the screening approach is used to reduce the set of candidate alternatives to a set of feasible alternatives, the methodology uses a multicriteria decision model, such as simple additive weighting and ELECTRE III, to combine the commensurate criteria and generate a rank order of the acceptable alternatives for final decision making. A sample application of the proposed methodology is presented.