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Using Rewards to Improve the Adoption Rates of Intelligent Speed Adaptation (ISA) Technology Guard, Jonathan ; Marples, Dave ; Williams, Nick ; Mosqueira-Rey, Eduardo ; Kennes, Boris
Publication details: Bryssel ITS in daily life: 16th world congress and exhibition on intelligent transport systems and services, Stockholm 21-25 September 2009. Paper, 2009Description: 9 sSubject(s): Bibl.nr: VTI P1835:16 [World]Location: Abstract: Intelligent Speed Adaptation (ISA) technology has been around for over 20 years and large trials of several thousand participants have taken place, but the adoption and growth in the availability of products and use of ISA remains low. Can reward based incentive schemes increase the levels of adoption and change driver behavior? This paper presents some findings and results from work ongoing by the authors in a collaboration project called Galileo Speed Warning, partially funded under a 7th Framework program.| Current library | Status | |
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| Statens väg- och transportforskningsinstitut | Available |
Intelligent Speed Adaptation (ISA) technology has been around for over 20 years and large trials of several thousand participants have taken place, but the adoption and growth in the availability of products and use of ISA remains low. Can reward based incentive schemes increase the levels of adoption and change driver behavior? This paper presents some findings and results from work ongoing by the authors in a collaboration project called Galileo Speed Warning, partially funded under a 7th Framework program.