The Bavarian Road Authorities have conducted several research projects regarding intelligent transportation system (ITS) in the past years. One of the outcomes of those projects was the experience that all ITS services have to be placed on a common technical platform. Thus the multimodal georeferencing system INTREST was developed. After the extensive research phase, the phase of technical implementation of the project results was started with the foundation of the public-private partnership agency VIB ("Transport Information Agency Bavaria"), which was tendered to run all traffic information services in Bavaria the coming 10 years. It has the task to provide traffic information for the public and to assist the Bavarian Road Administration in fulfilling its legal obligations for traffic control and road planning. Starting from this organizational structure, the future developments in Bavaria's ITS will be implemented stepwise into the running systems. For the implementation of these developments and to cover future plans and visions of a ITS master plan will be elaborated.