Rapporten beskriver hur subjektiva faktorer påverkar medborgarnas uppfattning av staden och deras beteende, samt hur man kan bedöma eller mäta dessa faktorer. Vad som ingår i dessa faktorer resp. vilka indikatorer som speglar dem diskuterades först med ansvariga från olika kommuner i Sverige. 16 personer från11 kommuner intervjuades med detta syfte. Resultaten från intervjuerna sammanfattas i denna rapport, och baserat på dessa resultat har en enkät konstruerats som skall användas för att intervjua trafikanter/ medborgare i svenska kommuner.

This report describes how subjective factors affect people's perception of the city and their behaviour, and how these factors can be assessed or measured. It starts with a list of those factors that are most relevant according to literature – social climate, one's own status e.g. as a road user, health, comfort and convenience, security, spontaneous mobility, aesthetics, economical and financial aspects – and their role as agents which steer human behaviour. The consequence of specific characteristics of these factors can lead to more or less sustainable behaviour. Very shortly, one may say that human beings strive for a positive stamping of these factors – for instance security. For example, one would not like to walk along a road that is perceived as being unsecure when it is dark. The task of those persons and institutions responsible for city development and the public spaces is therefore to see to it that sustainable behaviour – for instance to walk short distances instead of using the car – is associated to positive stamping of different subjective factors. What these factors include has been elaborated on with the help of interviews with public officials and politicians from different municipalities in Sweden. 16 decision makers and civil servants from 11 municipalities were interviewed. The results of these interviews were summarised and provided the basis for the development of a questionnaire for asking road users/citizens in Swedish municipalities. This questionnaire is displayed at the end of the report.