Ingår i: Proceedings of the 22nd Annual NOFOMA Conference : Logistics and Supply Chain Management in a Globalised Economy, June 10-11, 2010, Kolding, Denmark. Pp 969-984

Purpose of this paper: The importance of green aspects for companies is increasing. Therefore logistics service providers have a possibility to compete by being greener than their competitors. One possibility is to offer services that include different green aspects. The purpose of this paper is to develop a description of possible green categories of a logistics offering, based on a combination of customer and logistics service provider perspectives. Design/methodology/approach: A structured literature review showed what has been published on offerings and requirements regarding green logistics. Empirical data was collected in two steps. A survey was sent out to both shippers and logistics service providers and selected company homepages were scanned. Findings: The paper identifies a range of green categories as well as more specific aspects that can be a part of logistics service providers’ offerings. The findings consist of views from shippers as well as logistics service providers. Research limitations/implications (if applicable): The paper is mainly based on Swedish companies only and thereby provides a possibility to extend the research into other countries as well. Specific research on logistics companies’ green offerings is still scarce and a multidisciplinary approach is recommended for future research. Practical implications (if applicable): The paper provides insight into which green aspects logistics service providers can include in their offerings, as well as what customers could demand from logistics service providers. What is original/value of paper: This paper illustrates both theoretically and empirically which green aspects that can be included in offerings and thereby providing logistics service providers with increased competitiveness alongside increased sustainability.