Emergency fire situations in tunnels can be especially dangerous when occurring in long underground or subsea tunnels, particularly when evacuation on foot is the only alternative. This paper presents the results from a study testing visual and acoustic measures to facilitate efficient and safe emergency evacuation and their effect on people's self-rescue behaviour in response to a tunnel fire. Eighty-one participants evaluated seven different scenarios in virtual reality with or without visual and acoustic supporting measures (i.e. signs, lights, acoustic beacons) to find their way to emergency doors. Objective behavioural data, such as orientation, and walking speed, were collected. The results suggest that the distance between the emergency doors increases uncertainty and affects the time to self-rescue significantly, with four times longer times for 500 m than 250 m between doors. Additionally, the use of continuous guiding lights positively supported orientation and walking speed, with 97 % of the participants finding their way and showing a reduction of time to reach the emergency door of 10 to 20 s. The study underscores the importance of proper visual and acoustic evacuation measures for the wayfinding of emergency exits, improving self-rescue of people.